What is Facebook Marketing: Definition, Types, Examples

supriya nain
Aug 22, 2022
4 min read

Facebook marketing is a platform that offers a variety of organic postings as well as highly targeted sponsored advertisements, allowing businesses to expose their goods and services to a large audience. Over the last ten years, Facebook has evolved from the most well-known social network to one of the largest marketplaces.

Why is Facebook good for marketing?

Digital marketing offers a variety of channels for communicating with the audience, including social media, emails, messengers, search engines, SMS, web push notifications, and so on. Here are some reasons why you should consider using Facebook as a platform to grow your business:

Has a global reach. More than 1.5 billion people use Facebook every day. On a monthly basis, the amount is $2,3 billion. Over 7 million active businesses produce advertisements for this massive audience.

Provides highly targeted paid advertisements. With Facebook Ads, you can target a specific audience based on gender, age, geography, employment, hobbies, and any other demographic or behavioral information that people voluntarily disclose to Facebook.

Allows for natural reach. If you don't have the resources to use Facebook Ads, build relationships naturally by sharing content that is valuable to individuals on your Facebook page. Although the high level of competition will make naturally growing an audience more difficult, your postings will appear in the newsfeed.

It is possible to integrate with other marketing channels. Facebook advertising is not an isolated system. You can combine it with other marketing channels such as Facebook Messenger ads, email marketing, mobile marketing, search engine marketing, and mobile marketing to create a promotion mix that will broaden the reach of your business.

Benefits of Facebook Marketing

In this section, we'll go over the advantages of incorporating Facebook into your marketing strategy in greater detail. You'll discover what goals you can achieve with this platform aside from reaching large audiences. Any marketing strategy must begin with the right goals in mind. This strategy will serve as an important yardstick for measuring the success of your Facebook marketing strategy. However, before you set any goals, you should conduct some research to ensure that your plan is feasible on the platform.

Accurate targeting-

Although you are already aware that Facebook users can carefully divide their audience, let us take a look at the options available. Within demographic targeting, you can select an audience based on their income, education level, life events, relationship status, or career. You can find clients by taking into account their tastes in entertainment, sports, hobbies, and shopping, as well as their interests. You can also contact customers based on their purchasing habits, intentions, device usage, and so on.

Increased website usage-

You can use this platform to direct your viewers to your website. Furthermore, because they are already familiar with your company, these visitors are more likely to be high-quality leads than those who find your website organically. As a result, they regard you as more credible. Invite your followers to your website to learn more about your products. Furthermore, if your site page contains a full-size image, Facebook will generate it when connecting to it. As a result, it will pique the interest of many users and increase traffic to your website.

Different ad formats-

Businesses have a great opportunity on Facebook to showcase their products from the best angles. The advertisements on this platform are available in both text and visual formats. To increase its visibility, you can use carousel advertisements to display up to ten products linked to relevant sites, convert your post into an ad, create stories to illustrate your behind-the-scenes, create a slideshow of your new collection, and so on.

Customer service-

Many people prefer to interact with brands through social media. Phone calls are no longer commonly used. Create a Facebook Messenger chatbot to engage with users based on the keywords they frequently search for. A few examples include price, shipping, payment methods, purchase, books, and so on. Simply create a scenario based on frequently asked questions from users and write responses to them. Your chatbot will mimic the actual conversation. As a result, you may be able to automate repetitive tasks and give your support team more time to work on more difficult problems.

Positive SEO impact According to some marketers, social media has an impact on search results. It's rumored that robots use your information from the about section to rank you. Your social media activity also contributes significantly. Google sees shares, likes, and comments as evidence that customers are interested in and engaged with your brand. Even if there is no exact evidence, it is not unnecessary.

Formats of Facebook Marketing

Facebook is not only a social media leader, but also a rapidly expanding enterprise, with half a million new accounts created every day. As time passes, Facebook developers create new ad formats while optimizing old ones to meet the needs of today's Facebook Ads funnel development. The following is a list of Facebook marketing formats: