Benefits of Mobile Apps for Your Business

supriya nain
Aug 18, 2022
5 min read

Aren't they in all of our pockets now? Of course, I'm referring to mobile devices. And, I've been told, the core functionality of those devices (aside from making phone calls) is to run a slew of applications that serve nearly every conceivable purpose. Businesses from all over the world have begun to migrate from the physical world of handing out leaflets, printing advertisements, and hanging billboards to the mobile realm, offering a ridiculous array of products. And you should as well.

Now, I know what you're thinking: To sell products to our loyal customers, we don't need a mobile app! And perhaps this has been the case in the past. However, if you want to plan for the future and reap the huge benefits right away, you'll need a mobile app. Not easily persuaded? Then, here are four benefits of mobile apps for your business

Provide More Value to Your Customers

It is all about reciprocation in business. You provide a product, and the market opens their wallets in response to their demand, correct? Perhaps you've sat down with your employees to figure out how to encourage more of this wallet-opening engagement from your customers. You want to increase their interaction with your business to increase sales, but you also want to provide value to your customers that they can't get anywhere else.

Create a loyalty programme within your app as one way to accomplish this. It would work as follows: The more customers interact with your company and product, the more points they accumulate, which can then be redeemed for great deals on products they already know they want. Starbucks takes advantage of their mobile app by offering exclusive rewards to app subscribers, which motivates customers to buy coffee (and other delicious snacks) from them. They're even ahead of the game by allowing users to pay directly from the app, which speeds up the entire transaction process.

If you already have a programme like this in place, that's fantastic. You can integrate it into your mobile app, digitising the entire process and making data on their purchases instantly available to you. If you don't have one, get one right away. And when your customers see their points add up in real time (rather than having to send them in the mail or wait until they can access your website to manually enter them), they will be impressed and more likely to follow up on their purchases in the future. If you are interested in making an app for your business, then you can join our online Android app development course.

Build a Stronger Brand

Mobile apps strengthen your brand and educate your customers in the same way that distributing fridge magnets, calendars, and other random memorabilia with your company logo on it has previously served as both advertisement and assistance.

Connect Better with Customers

Customer service is no longer limited to face-to-face interactions between smiling sales associates and customers. Because 2.6 billion people now have high-powered mobile devices at their fingertips at all times, mobile apps have become the true game-changer in customer service.

Why?

For starters, your app will not be a mere human being with mood swings and poor performance.

And, with a strong mobile presence, you'll always know you're presenting the same face to the customer - an interface designed specifically to provide them with the best experience when researching and deciding whether to buy your product. In fact, the vast majority of marketers see their apps primarily as a means of improving customer service.

Without sounding creepy, your customer is always at the centre of your business. (Okay, maybe there's no getting around that.) But consider it. If someone discovers your app in the middle of the night and needs information right away, all they have to do is turn on their device and download your app. Later, if the thought occurs to them that they should purchase your product, they will be able to do so without having to wait for regular business hours when normal human beings are awake.

Boost Profits

When customer satisfaction rises, sales typically rise as well. According to SalesForce, 70 percent of purchasing decisions are influenced by how customers perceive they are being treated. The more people who are interested in and pleased with your product and business, the greater the consumer demand. And believe me when I say that if you have a product that your customers can't wait to get their hands on, that demand will provide you with some serious returns.

That's where the mobile app shines brightly. However, it is critical to keep costs low while developing it. Sure, you should have a website that has a responsible design and can adapt to any of the various mobile devices that are now available. This eliminates the need to manage a time-consuming secondary "mobile" site. However, launching a mobile app in addition to your responsive website will increase sales while improving the customer experience.

Domino's Pizza saw a 28 percent increase in half-year pre-tax profits in the UK alone after developing a mobile app for ordering delivery or in-store pickup of their food. And I'm sure I'd rather use their app than call the store. Indeed, mobile devices now account for 52% of online orders. Is there a pattern here? If you're not using a mobile app that encourages more purchases while making it easier and more exciting for your customers to click the "buy" button, you're passing up a large chunk of change from an ever-growing market.

Other Benefits of a Mobile App

If these points haven't convinced you of the importance of a mobile app, there are still more reasons to consider implementing a mobile app strategy to increase customer engagement and satisfaction.

Inform users of new products and offers
Stand out from the competition
Reach out to younger demographics
Sync users’ email and social media accounts

And, if you structure it correctly, you can receive a wealth of data on how users interact with your app. These include everything from the average amount of time a user spends looking at your app to the amount of money you make from each purchase.